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Sway Jones holding a sign saying that her product made it into Walmart

10.10.2025 - Russell Center

The RICE Effect: From Pitch to Purpose

russellcenter.org

From Pitch to Purpose - Russell Innovation Center for Entrepreneurs

They came to pitch. Now, they're going to Walmart shelves. Three RICE Stakeholders: Sway Jones of Sway Art, Kristen Dunning of Gently Soaps, and Jon Dabney of Rocket Sports-1, have secured national distribution deals through Walmart's Open Call. It's proof that RICE Stakeholders don't just show up—they show out. From Georgia to Bentonville: The Journey

Author: Garnell Bradley | Russell Innovation Center for Entrepreneurs

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